ISSUES OF PRESERVATION OF NATIONAL AND CULTURAL IDENTITY IN THE CONTEXT OF MODERNIZATION PROCESSES

Abstract

Modernity shows the dynamism, exacerbation, unification, diversity of processes taking place in national cultures. The processes of intercultural and civilizational interaction are associated with the problem of preserving national cultures and national identity. The globalization processes of our time have determined new tasks: the search for mechanisms for maintaining national cultural sovereignty, balancing in the context of universalism-individualism, preserving the religious factor, etc. The article examines the approaches and aspects of preserving national identity and increasing the quality of the nation. Despite the expansion of globalization, which unifies national cultures and traditions, the trend of our time is the harmonious functioning of national cultural traditions and models of modernization of consciousness.