MODERN POLITICAL COMMUNICATION AS A TOOL FOR MANIPULATING PUBLIC CONSCIOUSNESS

Abstract

The article examines the methods of the phenomenon of political communication from the point of view of the possibilities of manipulative influence on public consciousness. Currently, it is important in the country to address issues related to the consequences and methods of political manipulation in social networks. The problems of political manipulation through social networks are one of the urgent topics that requires scientific understanding within the framework of domestic political science and has not been studied. In this regard, in our research work, the concept of "Political manipulation" was considered, the features and potential possibilities of using modern mass media as a means of manipulative influence on public consciousness were identified. The problem of countering political manipulation in social networks at the national level is insufficiently developed. In this regard, taking into account foreign experience, our article examines the strategy of countering manipulative political technologies in the Republic of Kazakhstan.